Tag: social media

How can LinkedIn marketing help my business?

While many business owners dismiss LinkedIn as essentially a hiring platform, it actually offers great opportunities to network, generate leads and build your brand; and because LinkedIn marketing is often overlooked, doing it right can offer a fantastic competitive advantage.

How to use Instagram to kick business goals

A whopping 9.5 million Australians on Instagram, and about 80% of Instagram users follow at least one brand. Better still, almost 70% interact with brands regularly, compared to a mere 32% for Facebook.

So your Facebook ad account got banned – now what?

As a Facebook marketer who is across hundreds of advertising accounts a year, it’s only a matter of time before an ad account is banned. Sometimes, it’s your because the ads went against Facebook’s advertising policies, but a depressingly common occurrence since a big algorithm change is that Facebook has been banning ad accounts by mistake, thanks to an over the top A.I that will shut you out faster than a power mad bouncer at a nightclub.

What can I expect from social media in 2020?

Social media is an everchanging landscape, with changes to platforms, interfaces, algorithms and people’s usage habits frequently meaning that what may have worked well for you before is falling flat now. Keeping your social media marketing efforts running smoothly means staying abreast of the latest trends, thinking strategically and having the knowledge and skills to get where you want to go.