Destination Perth ramps up digital marketing efforts with Glide

Setting out to enhance Destination Perth’s seasonal marketing efforts, Glide is taking the creative reins on the project with plans to produce branded content, targeted ad campaigns, animations, photography and video content from a seasonal angle.

Bringing the full package on board, according to CEO Es Chandra, Glide plans to undertake an awareness-based campaign with a focus on audience research and digital production. It’s aim – to uniquely highlight the desirability of Perth as a leisure destination in peak annual season.