How GR Engineering Leveraged Digital Advertising to Attract 2,780 Candidates
GR Engineering, a leader in process engineering consulting and contracting, is renowned for its high-quality engineering design and construction services tailored to the mining and mineral processing industries.
As the company geared up for its ambitious 2024 projects, they faced a critical challenge: finding a robust recruitment strategy to attract top-tier talent. Recognizing the importance of a tailored approach, GR Engineering partnered with Glide to harness the power of digital advertising for this purpose.
To meet GR Engineering’s recruitment goals, Glide devised a dual campaign strategy spanning both Google and Meta platforms.
This approach ensured maximum visibility and engagement across diverse digital channels. Over six months, the campaigns delivered remarkable results, generating an impressive 2,780 leads at an average cost of just $7 per lead. The foundation of this success lay in the careful design and execution of the campaigns, which were meticulously tailored to align with GR Engineering’s brand identity and objectives.
One of the initial hurdles was the absence of a specific campaign message from GR Engineering.
Glide turned this challenge into an opportunity by utilizing AI tools to extract compelling headlines directly from GR Engineering’s website. This innovative approach ensured that the campaign’s voice and tone remained consistent with the company’s established brand identity. Alongside these headlines, a diverse range of graphics was developed and tested, ensuring the visual elements resonated with the target audience.
A key to the campaign’s success was the iterative testing process.
Glide monitored the performance of different graphics and messaging variations over the initial weeks. By analyzing the data, they identified which creative elements were driving the best results. With these insights, the team strategically allocated more budget to high-performing assets, optimizing the campaign for maximum lead generation at the lowest possible cost.
The collaboration between GR Engineering and Glide highlights the impact of a data-driven, adaptive marketing approach.
By leveraging cutting-edge tools and strategies, the campaigns not only achieved but exceeded expectations, delivering over 2,780 leads and positioning GR Engineering for recruitment success. This case study exemplifies how innovative digital advertising can solve complex recruitment challenges and drive tangible business outcomes.
2,780
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