As a Facebook marketer who is across hundreds of advertising accounts a year, it’s only a matter of time before an ad account is banned. Sometimes, it’s your because the ads went against Facebook’s advertising policies, but a depressingly common occurrence since a big algorithm change is that Facebook has been banning ad accounts by mistake, thanks to an over the top A.I that will shut you out faster than a power mad bouncer at a nightclub.
This isn’t a headline we ever thought we’d write, but now more than ever, Australian businesses need to embrace digital-readiness. There’s tough times ahead, and in the coming months, businesses are going to rely more than ever on a robust digital strategy to stay competitive, or even make it through.
Facebook Messenger bots are an essential tool for lead generation for marketers. If you’re not using them, then dollars are being left on the table.
With a new year (and decade) upon us, this is the perfect opportunity to put a new strategy in place for your digital marketing.
Social media is an everchanging landscape, with changes to platforms, interfaces, algorithms and people’s usage habits frequently meaning that what may have worked well for you before is falling flat now. Keeping your social media marketing efforts running smoothly means staying abreast of the latest trends, thinking strategically and having the knowledge and skills to get where you want to go.
Thinking of transforming your business experience using AR or VR? With virtual reality supposedly becoming the next big thing, it seems to be that augmented
Mobile optimisation is not a new term in the digital marketing industry. Marketers use the term “mobile optimisation” to describe the process of making a
How do you want the world to see you? Building your personal brand means marketing yourself through your skills, talents, knowledge and personality – the
In today’s digital world negative reviews are hard to avoid. However, a negative review won’t shut your business down but if mishandled can result in
How Can Data Help Us Understand Consumers? Do you know the process or thoughts your customers go through from the moment they become aware of
We help e-commerce retailers, disruptive businesses and ground-breaking startups thrive online, by establishing a direct ROI from their digital advertising spend.
We acknowledge the Traditional Custodians of the lands we live on. We pay our respects to all Elders, past and present, of all Aboriginal and Torres Strait Islander nations.
