Case studies

A Recipe for Success, Belles Hot Chicken raises $724K from 377 Investors

Becoming the leading premium fried chicken brand in Australia.

With a revenue of $10.5 million in FY2023, marking a remarkable 62% increase from the previous fiscal year, Belles Hot Chicken has set ambitious goals to become the leading premium fried chicken brand in Australia. To accelerate their expansion, the company embarked on a fundraising campaign, aiming to secure funds for further growth and market penetration.

Glide, a strategic partner, played a crucial role in supporting Belles Hot Chicken's fundraising efforts.

By running a Meta advertising campaign, Glide targeted specific audiences to maximise reach and minimise irrelevant impressions, ensuring efficient allocation of the campaign budget. Through meticulous audience segmentation and targeted messaging, Glide helped maintain a low cost per Expression of Interest (EOI), averaging $13 across the campaign’s duration.

<p>By running a Meta advertising campaign, Glide targeted specific audiences to maximise reach and minimise irrelevant impressions, ensuring efficient allocation of the campaign budget. Through meticulous audience segmentation and targeted messaging, Glide helped maintain a low cost per Expression of Interest (EOI), averaging $13 across the campaign’s duration.</p>

<p>The campaign highlighted attractive investor perks, including discounts at all Belles venues, exclusive event invitations, merchandise, and complimentary beer, enhancing the value proposition for potential investors.</p>

Moreover, Glide's insights from previous successful campaigns informed Belles Hot Chicken's advertising strategy, optimising audience selection and messaging to drive investor interest.

The campaign highlighted attractive investor perks, including discounts at all Belles venues, exclusive event invitations, merchandise, and complimentary beer, enhancing the value proposition for potential investors.

As a result of this strategic partnership, Belles Hot Chicken successfully raised $724,377 from 377 investors, exceeding their fundraising goals.

This achievement not only underscores the brand’s growing appeal and investor confidence but also sets the stage for further expansion and dominance in the premium dining segment.

Belles Hot Chicken’s collaboration with Glide exemplifies the power of strategic advertising and targeted messaging in achieving business objectives.

By leveraging data-driven insights and innovative marketing tactics, Belles Hot Chicken has positioned itself for continued success in the competitive Australian restaurant market.

$724,377

From 377 investors

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