Fremantle Seaweed’s Mission to Combat Climate Change
Since 2020, Fremantle Seaweed has dedicated itself to growing seaweed as a dual-purpose initiative to combat climate change and provide a sustainable food source.
Seaweed is a powerful ally in reducing greenhouse gas (GHG) emissions and ensuring food security for the world’s growing population. Particularly, feeding Asparagopsis seaweed to cattle can reduce methane emissions by up to 80%. Additionally, seaweed cultivation helps clean and de-acidify oceans by absorbing nutrients and CO2.
Carbon capture, organic fertiliser, and a nutritious snack all in one.
Fremantle Seaweed pioneers seaweed farming in Australia, cultivating Asparagopsis for methane-reducing cattle feed and various edible seaweed varieties, such as Seagrapes, Sea Lettuce, and Golden Kelp, in their 32-hectare aquaculture lease in Fremantle, WA. Their seaweed is utilised for carbon sequestration, organic fertiliser, and as a nutritious snack.
Making an immediate impact while addressing climate change.
Chris de Cuyper, a passionate surfer and ocean advocate, recognized the potential of Asparagopsis to mitigate ruminant livestock methane emissions, thus addressing climate change. Inspired by CSIRO’s feed supplement development, Chris established Fremantle Seaweed to make an immediate impact.
Mick Holland, a horticulturalist, visual artist, and irrigation specialist, brings a diverse career background, from Fremantle fisherman’s wharf to large-scale commercial and government irrigation projects. Mick joined Chris in his vision, driven by a shared enthusiasm for ocean conservation and adventure.
Fremantle Seaweed aims to scale up their production, capable of removing the equivalent emissions of 200,000 cars from the road and substituting $40M worth of imported seaweed.
With global protein demand growing at 4% annually and livestock contributing 11% of national GHG emissions, their mission is critical. They seek to increase aquaculture equipment, deploy a containerized hatchery, design a seaweed harvesting vessel, build a capable team, and expand partnerships locally and internationally.
To support Fremantle Seaweed’s Equity Crowdfunding (ECF) campaign, Glide ran a Meta advertising campaign.
They created a two-step Meta Ads funnel targeting investors within a 10km radius of Fremantle, capitalising on local popularity. Upon gathering positive social proof, the ads were expanded to the East Coast states.
The campaign was a resounding success
Generating over 1,700 Expressions of Interest (EOIs) and raising $1,264,630 from 1,003 investors, showcasing the effectiveness of targeted advertising in mobilising support for sustainable initiatives. Through strategic marketing and community engagement, Fremantle Seaweed is well on its way to achieving its mission of reducing GHG emissions and promoting sustainable food sources, making significant strides in the fight against climate change.
$1,264,630
From 1,003 Investors
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